Wednesday, June 10, 2015

Nike & NBA Announce a New 8 Year Deal Today

The National Basketball Association (NBA) and NIKE, Inc. (NIKE) announced today an eight-year global merchandising and marketing partnership that will make NIKE the official oncourt apparel provider beginning with the 2017-18 NBA season. “This partnership with NIKE represents a new paradigm in the structure of our global merchandising business,” said NBA Commissioner Adam Silver. “As our exclusive oncourt apparel provider, NIKE will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products.”

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